At Keep It Local™, we’re committed to empowering local businesses to thrive within their communities. In collaboration with DCH, our full-service digital marketing and software solutions company, we deliver a thoughtfully crafted suite of marketing services designed to enhance local visibility and impact. Our mission is to make it easy for customers to discover what you offer, bringing your marketing solutions to life with simplicity and effectiveness. Here’s how Keep It Local, powered by DCH, achieves this
Custom, Responsive Website Creation
Tailored websites that are visually appealing and adaptable to any device.
User Experience Optimization
Focus on intuitive design and navigation to enhance user satisfaction.
Regular Maintenance and Updates
Ongoing support to ensure your website is secure and up-to-date.
Benefits:
Increased Visibility, Credibility and Professionalism, Customer Engagement, Marketing and Promotion, Competitive Advantage, Data Collection.
Is Your Website Optimized for Local Customers?
Why It Matters: SEO is the foundation of online visibility. With 68% of online experiences beginning with a search engine, ranking high on Google directly impacts your business’s success.
Our SEO Approach:
Comprehensive keyword research & optimization
On-page & technical SEO improvements
Link-building strategies for domain authority growth
Data-driven SEO audits & performance tracking
Why It Matters: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you’re losing potential walk-ins, calls, and website traffic.
Our Local SEO Approach:
Google Business Profile (GBP) optimization
Local citation building & directory listings
Location-based content & keyword targeting
Reputation management & online reviews
Why It Matters: Paid search delivers fast, measurable results. Businesses make an average of $2 in revenue for every $1 spent on Google Ads. With the right targeting, you can appear at the top of search results instantly.
Our Google Ads Strategy:
High-performing keyword research & bidding
Conversion-optimized landing pages
Retargeting strategies to boost ROI
Performance tracking & A/B testing
Why It Matters: Quality content builds credibility, improves SEO, and drives organic traffic. Websites with a blog get 67% more leads than those without one.
Our Content Marketing Strategy:
Blog writing & thought leadership content
SEO-optimized website copy & service pages
Video content, infographics & social media storytelling
Email marketing & lead nurturing content
Why It Matters: Social media is where your audience spends time—54% of consumers use social media to research products. Engaging social media campaigns boost brand awareness, credibility, and customer engagement.
Custom content creation & social branding
Targeted social media advertising (Facebook, Instagram, LinkedIn, TikTok)
Audience engagement & community building
Analytics & performance optimization
Why It Matters: Email marketing is the highest ROI digital marketing strategies. Automated email sequences keep customers engaged and drive repeat business.
Our Email Marketing Approach:
Personalized email campaigns for engagement & conversions
Automated sequences (welcome emails, follow-ups, cart abandonment)
List segmentation for targeted messaging
Performance tracking & A/B testing
Mark Elliott, through DCH and Keep It Local, offers high-level strategic consulting for businesses seeking to refine or grow their operations. Mark brings expertise across essential areas:
Understanding your business needs and goals.
Crafting a tailored marketing plan.
Executing the strategy with precision.
Regularly reviewing performance and optimizing the approach.
Join our network of local supporters and business leaders, and discover how Keep It Local™ is shaping the future of our neighborhood.
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