Hello Keep It Local ® Community,
I’m Mark Elliott, CEO of Keep It Local ®, and welcome to another edition of MEASURABLE
MARKETING. Today, I want to discuss a fundamental principle that can significantly impact your
sales success: “Knowledge is Power.” This phrase, which I first heard from one of my great mentors,
Marvin Schwan, has profoundly influenced my approach to marketing and sales.
Understanding your product inside and out is crucial. It goes beyond just knowing the basic features;
it involves a deep comprehension of the benefits and how they meet your customers’ needs. When
you thoroughly understand your product, you can anticipate your customers’ questions and provide
them with the information they need to make informed decisions. This level of expertise not only
builds trust but also positions you as a reliable resource in the eyes of your customers.
One of the key lessons I learned from Marvin Schwan is that knowledge empowers you to close the
sale. When you can confidently explain how your product or service solves a problem or adds value,
you make it easier for customers to see the benefits and make a purchase. This might seem trivial,
but it’s incredibly important. Customers are more likely to buy from someone who demonstrates a
clear understanding of what they’re selling and how it can help them.
Takeaway
In today’s competitive market, being knowledgeable about your product can set you apart from the
competition. It shows that you are committed to providing the best possible service and that you
care about your customers’ needs. So, take the time to learn everything you can about your products
and services. This investment in knowledge will pay off in the form of increased sales and stronger
customer relationships.
Thank you for being a part of the Farm Country Trader family. If you have any questions or need
further advice on implementing this strategy, feel free to call or text me on my cell phone at 605-
900-6043. I’m here to help you succeed.
Warm regards,
Mark Elliott
CEO, Farm Country Trader
