Hello Farm Country Dealers,
I’m Mark Elliott, CEO of Farm Country Trader, and welcome to another edition of Mark’s Measurable
Marketing. Today, I want to talk about a simple yet incredibly powerful tool in your marketing
arsenal: the handwritten card.
In an age where digital communication dominates, the personal touch of a handwritten card can
make a world of difference. It’s a small gesture that can leave a lasting impression on your
customers, fostering loyalty and building stronger relationships.
Why Handwritten Cards Matter
- Personal Connection: A handwritten card shows that you took the time and effort to personally acknowledge your customer. This personal touch can make your customers feel valued and appreciated, strengthening their connection to your brand.
- Memorable Impact: In a sea of emails and automated messages, a handwritten card stands out. It’s a tangible reminder of your appreciation, making it more likely to be remembered and cherished by the recipient.
- Emotional Resonance: Handwritten cards can evoke positive emotions. Whether it’s a thank you note, a holiday greeting, or a simple message of appreciation, these cards can create a sense of warmth and goodwill.
- Differentiation: In a competitive market, small details can set you apart. A handwritten card can differentiate your business from others, showcasing your commitment to customer care and attention to detail.
Practical Tips for Writing Handwritten Cards
- Be Genuine: Write from the heart. Authenticity is key to making your message resonate.
- Keep It Short and Sweet: A few thoughtful sentences can go a long way. Focus on expressing your gratitude and appreciation.
- Personalize It: Mention specific details about your interaction with the customer. This shows that you remember and value their business.
- Use Quality Materials: Invest in good-quality stationery. It reflects the care and effort you put into your message.
Real-World Examples
At Farm Country Trader, we’ve seen firsthand the impact of handwritten cards. One of our dealers
shared a story about a customer who received a thank you card after purchasing equipment. The
customer was so touched by the gesture that they not only returned for future purchases but also
referred several friends to the dealer.
Join the Movement
Do you have simple 3×5 cards with your company logo and contact information to send to a
customer after a sale is made? It sounds so simple yet so effective. In today’s fast-paced
environment, where sending a pre-written standard email is the norm, why not stand out by sending
a handwritten thank you card? Simply mention something about the experience and don’t forget to
ask for a referral!
I encourage all of you to incorporate handwritten cards into your customer engagement strategies.
It’s a small investment of time that can yield significant returns in customer loyalty and satisfaction.
Remember, sometimes the smallest things can make the biggest impact. Let’s continue to build
strong, lasting relationships with our customers through thoughtful, personal gestures.
Thank you for being a part of the Farm Country Trader family. If you have any questions or need
further advice on implementing this strategy, feel free to call or text me on my cell phone at 605-
900-6043. I’m here to help you succeed.
Warm regards,
Mark Elliott
CEO, Keep It Local ®
